// 01 · CRO PROGRAM
CRO Program — Continuous Experimentation
Most "CRO" is one A/B test per quarter, run badly. We run 2-6 experiments per month with proper sample size calculation, sequential testing safeguards, and a frozen experiment registry so old results don't get re-litigated.
- Hypothesis generation from scraped competitor patterns + your analytics
- Prioritization via PIE / ICE scoring with team alignment
- Implementation in
Optimizely / VWO / GrowthBook / native
- Sequential analysis to avoid peeking-bias
- Quarterly meta-analysis: which hypothesis classes win?
Outcome: 8-25% revenue lift from organic traffic in 6 months, statistically validated.
// 02 · GA4 + SERVER-SIDE
GA4 + Server-Side Tagging
GA4 is hard. Most Bangkok agencies set it up wrong, then your data is broken for 18 months before anyone notices. We do it right: server-side GTM, BigQuery export from day 1, custom dimensions for revenue attribution.
- GA4 schema design + event taxonomy
- Server-Side GTM on
Cloudflare Workers / Cloud Run
- BigQuery export + dbt modeling
- Cookie consent + PDPA Thailand compliance
- Cross-domain tracking across our partner network
Outcome: Trustworthy data. Real attribution. iOS-tracking-prevention-resistant.
// 03 · ATTRIBUTION
Multi-Touch Attribution Modeling
Last-click attribution underweights organic search by 30-60%. We build proper multi-touch models in BigQuery so your CFO doesn't slash your SEO budget for the wrong reason.
- Markov-chain attribution (data-driven, not rules)
- Time-decay + position-based for sanity check
- Channel grouping that reflects business reality
- Quarterly model retraining
Outcome: Channel investment decisions made on real data, not vendor self-reporting.
// 04 · ANALYTICS AUDIT
Analytics Audit — 30 days
A 30-day deep dive into your measurement stack. We tag every data source, validate every conversion event, find the breakages no one knew about, and deliver a prioritized fix list with effort estimates.
- Tag inventory across GA4, Meta, GTM, etc.
- Event-level validation (does
purchase fire when it should?)
- Cross-channel data consistency check
- Dashboard usefulness audit
Outcome: Know what your data is actually telling you. Or not.
// 05 · RETAINER
Marketing Analytics Retainer
Ongoing CRO + analytics capacity for teams that already have an in-house marketer who needs senior backup. Direct Slack, no PMs.
- Monthly experiment cadence
- Dashboard maintenance + new dashboard builds
- Quarterly attribution review
- SEO landing page CRO (jointly with SitPlay)
Outcome: A measurement-driven marketing function, without hiring a head of analytics.
Free CRO audit — no commitment.
Send your URL. We'll send back 5 highest-impact CRO opportunities within 48 hours.
✉ gg@xx.gg